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NewAsk and Research, now in the editor

Your voice.
Not the model’s.

Draft reads what your startup has already published, builds a voice card from it, then writes posts, threads and articles that sound like you wrote them. Every draft waits for your approval before it ships.

Build your voice cardSee how it works
  • No credit card to start
  • You approve before it ships
  • Your drafts stay yours
usedraft.xyz/write
X thread~400 wordsVariant 2 of 3RegenerateAccept

Why we killed the weekly digest

1/

We killed the weekly digest last month. Open rates were fine. Nobody could tell us what was in it.

2/

A digest is a list of things we did. What people actually wanted was one thing we learned, written properly.

3/

So that's what ships now. Once a week, one idea, no roundup. Replies went up. Unsubscribes went down.

Matches card · avoid-list clean · 3 posts, all under 280
Approval:always human
Voice card:summary · 3 pillars · 5 dials
Sources:yours › admired › intent
Lengths:150 · 400 · 800+ words
Channels:X · your blog
Why voice first

Generic output is the problem.

Any tool can produce a post. It arrives reading like every other tool's post, so you rewrite it top to bottom and the tool has saved you nothing but a blank page. Draft works the other way round: the card comes first, and the model is held to it.

Voice carddraft! — house voice
Ready · 14 sources

Crafted and direct, with just enough play to sound human. Short sentences. Specifics instead of adjectives. Never oversells, never apologises for having an opinion.

Clarity
92
Warmth
68
Confidence
84
Playfulness
41
Formality
24
Say
write it onceapprove before it shipswhere content begins
Avoid
leverageseamlessunlockin today's fast-paced world

One card, not a prompt.

A summary, a signature line, three pillars, a say-and-avoid list and five tone dials. Every draft is held to it. Your avoid-list is enforced literally.

What you've writtenWeighted highest
Writers you admireDirection, not a voice to copy
A short interviewIntent, when there's no archive

Three kinds of writing, three different weights.

Draft reads each source differently. Your own words outrank writing you admire, which outranks intent — and that difference is what stops the card collapsing into an average of the internet.

Playfulness41 → 58
dryplayful

Editable by hand.

Every pillar, phrase and dial is yours to change. Drag a dial, strike a phrase, and the next draft follows.

  • Simple words
  • Short sentences
  • Specifics, not adjectives
  • Never oversell

House rules underneath.

The rules good writers already follow, applied before your card is: plain words, short sentences, specifics, no selling.

DraftIn reviewPublish

Nothing ships on its own.

Members submit, owners and admins publish. No draft reaches a channel until a person presses the button.

How it works

From your archive to a scheduled post.

An hour of your old posts in. Drafts you don't have to rewrite out.

Building the card14 sources read
Ready
12 pasted postsyour writing
digest-launch.pdfyour writing
3 essays from a writer you admireaspirational
Voice interview · 6 answersintent

Paste posts, upload a PDF or docx, or point at a URL. Your own words weigh most. Writers you admire are direction, not a voice to copy. A short interview stands in when there's no archive yet.

PastePDF · DOCXAny URLVoice interview

Pick a channel and a length. Draft writes against your card and the platform's conventions — a thread splits into numbered posts under 280, a blog post gets a headline and subheads, a LinkedIn post opens on a hook. Generate a few, keep one.

Three lengthsVariants side by sideAccept opens the editor

Members submit, owners and admins publish. Schedule it and walk away — the queue publishes on the minute, once, and drops anything that stopped being valid back to draft rather than shipping it broken.

Review loopSchedulingX · your blog
Inside the editor

The rest of the job, next to the draft.

Write, Ask and Research sit in a rail next to the words. The calendar takes it from there.

Drafting that stays in your voice.

Write keeps producing against the card. Ask for three variants and read them side by side; accept one and it lands in the editor as a post, ready to edit. Several cards can live in one team — a founder voice and a product voice, each with its own avoid-list.

Three lengths: roughly 150, 400 or 800+ words.

Open the editor
LinkedIn · ~150 words · 3 variantsKeep one
Variant 1Regenerate

We killed our weekly digest. Open rates were fine — nobody could say what was in it. Here's what replaced it.

Variant 2Accept

A digest is a list of things we did. What people wanted was one thing we learned, written properly. So that's what ships now: once a week, one idea.

Channels

Approve once. It goes everywhere it’s meant to.

Connect an account once. Draft keeps the connection alive, renders each format properly, and publishes on your schedule.

Left, what the card reads. Centre, Draft. Right, where a draft goes. Dashed tiles — LinkedIn pages, Threads, Newsletter — are in the queue: not shipped yet, and we’d rather say so.

Written by Draft · brief: “we shipped scheduled publishing”
“Pick a time, pick your channels, walk away — the queue publishes without you sitting on it. It is the least glamorous feature we have built and the one people asked for most.”
draft! house voiceVoice card from 14 sources · X thread, variant 2 of 3 · approved as written